==== (AGENDAWATCHDOG) === Amazon brought its palm-reading Amazon One to the East Coast on Monday, launching the biometric authentication system at an Amazon Go store on 42nd Street in Midtown Manhattan.
Introduced last year, the scanner was previously only available in Seattle-area Amazon and Whole Food stores.
The technology lets shoppers scan the palm of their hand and connect their unique ‘palm signature’ to a credit card or Amazon account.
Critics have raised concerns about privacy issues, but Amazon says the information is stored securely on the cloud and customers can delete their Amazon One data at any time.
The online-retail giant hopes to sell the technology to other companies for use in shops, sports arenas and even office buildings.
Amazon debuted Amazon One at an Amazon Go in Seattle last September.
Since then, the technology has been implemented in about 20 Amazon-owned properties in the greater Seattle area, including Amazon Go, Amazon Books, Amazon Pop Up and Whole Foods stores.
The 42nd Street shop, located near Bryant Park, is the first East Coast location to offer Amazon One.
Thousands of members have already signed up for the service, according to Amazon, which wouldn’t share specific numbers.