• July 26, 2021

#Food: Nigeria’s First Plant-Based Meat Company, VeggieVictory, Receives Angel Investment


(AGENDAWATCHDOG)  – Veggie Victory has raised its first round of angel investment. This first round of funding was led by Ryan Bethencourt, founder and CEO of Wild Foods based in California, and Anant Joshi, the U.K.-based founder of PLANT CEO. The investment sum was not disclosed.

Veggie Victory is reputed to be Nigeria’s first plant-based meat company, which started out of their restaurant located in Lagos, the company created a variety of soy-based meat alternatives to incorporate into Nigerian cuisine dishes, as well as vegan hot dogs, burger patties, and shawarma.

Additionally, they released VegMeat, which is a shelf-stable, plant-based alternative that mimics chunks of beef and does not need to be refrigerated.

The company, a subsidiary of Botswana-based Accite Holdings, partners with some well-known plant-based brands, including Beyond and Oatly, selling those companies products to grocery stores, restaurants, and e-commerce platforms.

VeggieVictory plans on offering additional plant-based meat products in the future and announced that vegan beef jerky will be one of them. Their products are currently available in 12 states within Nigeria, and they plan on expanding to neighboring West African countries.

POTENTIAL IMPACT: The Veggie Victory brand has high potential for growth, considering its phenomenal success in Nigeria, which can be further fueled with more funding. The angel investment is a sure path to spectacular growth for the Veggie Victory brand.


Agenda Watchdog

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