• May 11, 2021

Building Synergy For Business Success


By Jude Obuseh

In the land of the blind, a man with one eye is king. But in the land of the two eyed, a man with three eyes is a godAnonymous

Everybody has an idea(s), reasonable or stupid. But most ideas, especially the creative ones, remain inert until discovered and channeled towards productive ends, especially in the business world where knowledge plays a key role in determining the level of ultimate success (or failure) of a venture.

This post is meant for both prospective and already established business owners. It is meant to equip them with the art of synergy building in business, a very fundamental principle that will determine their ultimate success or failure.

In the business world, all members of staff constitute very significant components of the workings of an organization; from the cleaner, security man, and crane operator to manager. These are people with some very priceless suggestions and solutions to some often overlooked challenges in your organization. But they will not just come forward with valuable information, if you don’t solicit for them or create avenues for them to be heard.

Some organizations, especially large scale enterprises are too rigid, personalized and closed in their relations with their staff. Take the case of the Chief Executive Officer (C.E.O) of a bank who considers himself superior to the junior staff, and thus, does not see eye-to-eye with them. Hierarchically run companies like this are bound to loose valuable information that would have been helpful in increasing their customer appeal and ultimate growth.

Some entrepreneurs bring their over bloated egos into the running of their businesses. They live under the false belief that relating too much with their staff will breed contempt. Thus, you never see them laugh, chat or even solicit for any kind of information from their workers whose suggestions would have come in handy in improving the business. They have narcissistic and militant dispositions to business. This poor attitude constitutes major stumbling blocks to the successful operation of most businesses.

The folks on the front lines — the ones who actually talk to the customer; the foot soldiers, are the only ones who really know what’s going on out there. You’d better find out what they know. This really is what total quality is all about.

To push responsibility down in your organization, and to force good ideas to bubble up within it, you must listen to what your associates are trying to tell you. They are your third eye; they see what you don’t see and can warn you of dangerous pitfalls.  With a third extra per of eyes, you become like “Janus”, the double-faced Roman Deity, able to see the past and future from the present.   

Mathew McCauley, the young CEO of Gymboree (GYMB), in San Francisco, California, has significantly boosted the company’s sales by mainly soliciting feedback from staffers regardless of their status. Hear him: “I love to riff and bounce ideas off of people. Regardless of what their function is. Gymborees employees are all talented, bright people”. This is coming from a young man who since taking over the running of the company, has boosted sales to high heavens by employing one of the most often overlooked success secrets , “ seeking for the truth from those who know”.                                                

Customers should also be considered in this wise. As the end consumers or users of your products and services, they are better suited to tell you what they like or don’t like about your products and services. With the information elicited from them, you can strategize on ways of improving your products and services.

Create an interactive, dynamic, mobile, flexible and fluid feedback mechanism for your organization, and you will reap stupendous dividends from the large cache of information you will have at your disposal to prosecute your business wars.

Both of these aforementioned parties (staff and customers) are very crucial stakeholders in your business. They are your allies. Without their vital contributions your business is as good as dead. They fend-off the missiles fired at your business by your competitors, point out your strengths and weaknesses, and warn you of impending pitfalls. Bringing them into your confidence is like forming an unbreakable phalanx that cannot be penetrated by even the most resilient adversary; your competitors who want to whittle down your turf.

However, my WARNING to any business owner using this strategy is to always be on top of every situation concerning their business and not to be in a hurry to swallow every bit of suggestion or information they elicit from others – staff or customer. Rather, care must be taken to subject all suggestions to critical analysis, separating the wheat from the chafe, before making any tactical move. Look before you leap. After all, it’s your business you are running.

While wishing you all the best in your ventures, I’ll like you to keep a date with me on this platform for more strategic tips on business and other themes.

****** Jude Obuseh is a Nigerian-based Peace Researcher, Journalist, Publisher, Life Coach and Entrepreneur.  He can be reached on: Tel – +2348168580211 or via E-mail at syncado2006@gmail.com.

*** You can also read up the following posts by Jude Obuseh on this platform:

  1. How To Make Your Business Stand Out
  2. How To Gain A Competitive Edge Over Your Business Rivals
  3. How To Win And Maintain The Loyalty Of Your Customers
  4. The Ultimate Law Of Business Success
  5. The Main Key To Business Success
  6. 5 Tips On Staying Informed, while Working In Isolation Or Quarantine
  7. Five Strategies For Financial Solvency During A Pandemic

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