• April 18, 2021

#CSR: Promasidor Supports Nigeria’s War On COVID-19 With A Donation Of N280 Million


(AGENDAWATCHDOG) – As part of its support for Nigeria’s ongoing war on the COVID-19 pandemic, Promasidor Nigeria Limited has joined the league of organizations propping up the government in its efforts to check the further spread of the virus in the country with the donation of about N280 million, alongside food products.

The double pronged donation was in this order: Cash donation of N200 million to assist in the purchase of medical equipment and aid in the construction of isolation centres across the country via the Nigeria Private Sector Coalition against COVID-19 (CACOVID), alongside donation of some of its food products in the region of N80million to the Ekiti and Lagos State governments.

Excerpts of the statement by the Managing Director of Promasidor Nigeria Limited, Anders Einarsson, reads: “Promasidor’s intervention in the support of the COVID-19 crisis that we are facing in Nigeria is a threefold intervention strategy: it comes in form of cash contribution to the tune of N200 million that we are contributing to the CACOVID initiative for a nationwide reach.

“We are also intervening in the form of food support to the people in dire need of food, and that is being distributed across three key initiatives. We are giving food support to Lagos and Ekiti States, as well as food support to the Isolo community in Lagos,” he said.

The MD further stressed that: “Isolo community is very close to our heart. It’s the community, in which we have been operating in the last couple of years, and we are seeing and witnessing every day the struggles that her citizens are facing. It’s important that we partner in our direct host community.”

“We are working with Ekiti State on a specific backward integration project which we are doing in Ikun Dairy Farm, we are giving N34 million in the form of food products. And finally, we have given products worth N5.7 million in value to Isolo Community through the traditional ruler of the community, His Royal Majesty, Oba Kabiru Kolawole Alani Agbabiaka”.

The donation was a simulacrum of multiple projects that the company was currently embarking on.

Promasidor is a food and beverage giant that distributes affordable food and beverage products of superior quality across Africa. It was founded in 1979 by Robert Rose, who left the United Kingdom in 1957 for Zimbabwe to pursue his African dream. As Chairman of Allied Lyons Africa for over 20 years, he travelled extensively across Africa and gained a unique and thorough knowledge of the food industry throughout the continent.


Agenda Watchdog

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