By Iyke Nwabueze
The ongoing efforts at containing the spread of COVID-19 in Nigeria received further boost as leading entertainment and media company, MultiChoice Nigeria has announced a bumper package that is meant to complement the efforts of the Federal and Lagos Governments in the war against the pandemic.
The company’s package includes, cash donations of N200m and N50m to the Federal and Lagos State Governments respectively, 10,000 test kits to the Nigeria Center for Disease Control (NCDC), free broadcasting of Covid-19 safety tips in English, Pidgin, Ibo, Yoruba and Hausa languages as well as approved inventory worth over N550m highlighting the NCDC’s Covid-19 Helplines and PSAs on more than 10 channels across DStv and GOtv.
Members of the creative industry whose productions have been stalled due to the outbreak of the pandemic are not also left out as the sum of N40m has been set aside to assuage their pains.
Speaking at the event, the Chairman MultiChoice Nigeria, Mr. Adewunmi Ogunsanya (SAN), said, “We are donating 10,000 certified test kits to support the great work being done by the Nigeria Centre for Disease Control (NCDC) and the Federal Ministry of Health. In addition to these, we are also contributing N250 million to the Federal and Lagos State Governments’ efforts in providing adequate healthcare delivery facilities to fight Covid-19. We are doing this because we recognize the impact that the Covid-19 pandemic has on Nigerians and the economy.”
The CEO of MultiChoice Nigeria added that, “We have committed N550million worth of inventory to public service announcements in our indigenous languages in addition to English and Pidgin to ensure that every Nigerian understands how to prevent Covid-19 or call for help through the NCDC helplines. Also, the creative industry salary payment of up to N400 million will offer a much needed financial reprieve for producers, actors, and technical talent currently contracted to MultiChoice Nigeria, whose livelihoods have been disrupted by the pandemic.”
MultiChoice Nigeria’s intervention plans are in tandem with its image as a socially responsible, responsive and accountable corporate organization that is a leading light in the entertainment and media industries.